Pillow Therapist Handbook

Welcome to Pillow​​

 

❤️ Thank you for being here.

We’re genuinely honoured that you’re considering working with Pillow.

At Pillow, we believe mental health care should feel human, thoughtful, and aligned with real life. Therapists are not just “providers” on our platform — you are partners in shaping a more connected, emotionally intelligent future of care.
 

This handbook explains how Pillow works, what you can expect from us, and what we ask of therapists who join our community.

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Who are we​

 

We exist to help a generation find the way back — to ourselves, to each other, and to the natural world.

 

Pillow is an AI-powered mental wellness platform that connects people with their most compatible therapy or healing experience, from licensed therapists to alternative practices like yoga, surf, and nature retreats. We’re building a personalised, emotionally intelligent ecosystem where care feels human, healing feels possible, and everyone is met exactly where they are.

 

Pillow does not provide therapy or clinical services.
We are a connector platform — designed to make finding the right support easier, safer, and more personal.
 

Pillow is proudly supported by the UCL Startup Incubator and Unicorn Factory Lisboa.

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How Working With Pillow Works

 

1. Profile Creation (we do this with you)

Once you complete the onboarding form, our team will:

 

• Create a clear, beautifully presented public profile

• Translate your expertise into language clients can understand

• Highlight your unique therapeutic style and approach

• Offer optional 1:1 onboarding support to refine your positioning

2. Matching & First Sessions

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Clients are introduced to therapists through Pillow’s matching logic and can:
 

• Book a free 15–20 minute intro call (if offered), or

• Book a paid session directly

 

You always remain in control of whether a client feels right for you.

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3. Booking & Payment​

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• Clients book via your live calendar (Google Calendar supported)

• You set your own fees

• Payments are handled securely through the platform

• You receive payouts after sessions, including for late cancellations and no-shows (under 12 hours)
   

Current founding model:
Pillow takes 50% of the first paid session per client only. All future sessions are commission-free through 2026.

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What You Receive as a Pillow Therapist​

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• Professionally designed therapist profile, tailored to highlight your voice and expertise

• 1:1 onboarding support — we’ll help you refine your messaging and stand out

• Platform visibility across the UK & EU

• Calendar integration for real-time availability

• Secure payment handling and direct payouts

• Ongoing platform support

• Premium access to Pillow’s early user base, including:

  • University outreach campaigns (UCL, KCL, Imperial)

  • Mental health care packages sent to early users

• Access to Pillow’s exclusive therapist & wellness community — connect with like-minded practitioners and explore co-hosting retreats, workshops, and peer groups

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We are intentionally growing slowly — prioritising quality, safety, and trust.​

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Expectations & Boundaries

To protect both therapists and clients, Pillow has clear boundaries:

• Therapists on Pillow are independent professionals

• You are responsible for your clinical judgment and services

• Pillow does not supervise, intervene in, or monitor therapy sessions

• Pillow is not a crisis service

• Professional, ethical, and respectful conduct is essential

These expectations exist to protect everyone involved.

Legal & Compliance

Working with Pillow is governed by the documents below.
Please review them carefully before completing onboarding.
 

Required Documents:

• Privacy Policy

• Therapist (Provider) Platform Agreement

• Therapist Code of Conduct

• Data Processing Agreement (GDPR)

 

These documents explain:

• Roles and responsibilities

• Data protection and confidentiality

• Professional standards

• Platform rules and safeguards

You’ll be asked to confirm agreement to these documents during onboarding.
 

What Happens Next

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Once onboarding is complete:
 

• Your profile enters our matching pool

• We’ll contact you when relevant client matches arise

• You’ll be notified ahead of public directory launches and new features

Frequently Asked Questions (FAQ)

Go to FAQ

We know joining a platform is a thoughtful decision. We’re always open to questions and believe open dialogue is the foundation of ethical, collaborative care.

If you ever have questions, concerns, or feedback, you can reach us at:

team@pillowmentalhealth.com 
(We aim to reply within 24 hours.)​​​​​​