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Founding Therapist Onboarding Guide

Welcome to Pillow​​

 

Dear therapist, thank you for joining us, we’re honoured to have you here.


At Pillow, we believe in co-creating with purpose and you are a key part of it. Together, we’re building a trusted community of practitioners who are redefining mental health and human connection.

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Who are we​

 

We exist to help a generation find the way back — to ourselves, to each other, and to the natural world.

 

Pillow is an AI-powered mental wellness platform that connects Gen Z and modern professionals with their most compatible therapy or healing experience — from licensed therapists to alternative practices like yoga, surf, and nature retreats. We’re building a personalised, emotionally intelligent ecosystem where care feels human, healing feels possible, and everyone is met exactly where they are.

 

We’re just getting started — and we’d love you to be part of the journey❤️

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Where We Are Now​​

 

Pillow is currently in early-stage development, proudly backed by the University College London (UCL) Startup Incubator.

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We’re preparing for our official public launch in September 2025, which will include:

  • A fully live web platform with public therapist profiles and direct bookings

  • On-campus launch events at UCL, King’s College London, and Imperial College London, engaging students and young professionals

  • Continued refinement of our AI-powered matching system, currently in testing

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Your profile will be:

  • Part of our beta pool immediately (we’ll contact you if a client match arises)

  • Publicly listed in our therapist directory at launch in September

  • Prioritized for visibility across the UK and EU​​

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How It Works 

 

1. Profile Creation (We’ll help you shine)​

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Once you fill in the onboarding form, our team will:

  • Craft a beautifully designed, search-friendly profile based on your responses

  • Tailor your language and presentation to highlight your unique style and expertise

  • Offer a 1:1 call to personalize your profile further and help your services stand out to the right clients

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2. AI Matching + Free Intro Call​

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Clients will be matched via our internal logic and invited to book a free 15–20 minute intro call with you.

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3. Booking & Payment​

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  • Clients book directly through your live calendar (Google Calendar integration supported).

  • You set your own session fee.

  • You receive 100% of the session fee minus our share.

  • For now, Pillow only charges 50% of the first paid session per client — all future sessions are commission-free in 2025

  • Payments are sent directly to your chosen payout method after the session, including for late cancellations (under 12 hours) and no-shows

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Founding Therapist Benefits

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As a founding therapist, you receive exclusive premium-level features completely free until 31st January 2026 — with no commitment required:

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  • Professionally designed therapist profile, tailored to highlight your voice and expertise

  • 1:1 onboarding support — we’ll help you refine your messaging and stand out

  • Customized SEO solution to increase your discoverability online

  • Calendar integration for real-time booking availability

  • Secure, easy payment collection with direct payout to your account

  • 24/7 customer support

  • Marketing & social media promotion for the first 6 months

  • Priority placement on our public therapist directory (free for you, paid for others after launch)

  • Premium access to Pillow’s early user base, including:

    • University outreach campaigns (UCL, KCL, Imperial)

    • Mental health care packages sent to early users

  • Lifetime free access to our AI matching system, regardless of future subscription

  • Access to Pillow’s exclusive therapist & wellness community — connect with like-minded practitioners and explore co-hosting retreats, workshops, and peer groups

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All benefits listed above are free until 31st January 2026. After that, you’ll have the choice to continue on a paid plan or stay listed in our free matching pool and exclusive community.

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Agreements & Terms

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  • A simple Founding Therapist Agreement will be shared (non-exclusive, no lock-in).

  • You are always free to work with other platforms or clients.

  • No setup fees or monthly charges. Just 50% commission on your first paid session per client.

  • GDPR-compliant terms & privacy agreement included.​

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Need Help?

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We’re here for you.

Contact: team@pillowmentalhealth.com (Replies within 24 hours)

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Together, We’re Redefining Mental Health

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You’re not just joining a platform — you’re shaping a movement.

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Thank you for being part of our founding therapist community.

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